- Rolls‑Royce reflects on commissions from highly prominent clients
- Three rebellious motor cars spanning four decades of marque's 117-year history
- Disruptive clients have embraced Rolls‑Royce's near-limitless Bespoke possibilities
- Finished entirely in black, each car presents distinct application of powerful colour
“After considerable internal debate, Rolls‑Royce announced that it would create an officially sanctioned response to a new kind of client: a permanent Bespoke treatment to its motor cars named Black Badge. These products, which were launched in 2016, would be darker in aesthetic, more urgent in personality and dramatic in material treatment.
“In the five years since Black Badge became publicly available, this bold family of motor cars has come to symbolise the pinnacle of a new type of super-luxury product, setting in motion a shift across the wider luxury industry. Subsequently, nearly all luxury makers create products that seek to capture the Black Badge spirit.
“Today, we announce a product that represents a new kind of Black Badge motor car, one that seizes on the minimalist, Post Opulent design treatment that has recast the legend of Ghost but amplifies and subverts it with the application of black. Our most advanced motor car yet has been reengineered to characterise the alter ego of Rolls‑Royce: assertive, dynamic and
Torsten Müller-Ötvös, Chief Executive Officer, Rolls‑Royce Motor Cars