18 October 2021, Goodwood, West Sussex
Embargoed until 13:00 BST
- Rolls‑Royce reveals origin of Black Badge ahead of announcement on 28 October
- Black Badge channels the subversive spirits of founders C. S. Rolls and Sir Henry Royce
- Black Badge responds to the demands of a new class of disruptors and visionaries
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Design and engineering execution challenges established assumptions about the brand
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Black Badge motor cars now represent 27% of Rolls‑Royce product commissions
“Rolls‑Royce has always attracted a unique breed of outliers, visionaries and iconoclasts. We are proud to provide these men and women with a perfectly engineered canvas upon which they can express a subversive and confident projection of their success.
“Black Badge represents a natural evolution for a brand that is defined by a culture of collaboration with its clients. Black Badge is not a sub-brand. It is an attitude that represents an authentic and confident response to the desires of a new group of clients who proudly practise bold self-expression.”
Torsten Müller-Ötvös, Chief Executive Officer, Rolls‑Royce Motor Cars